Privacy Policy

Effective Date: March 2023

1. Scope of This Privacy Policy

This policy applies when Balenciaga collects, processes, or shares your personal data in electronic or physical form. It also covers instances where approved partners or Kering Group entities handle your data on our behalf.

Certain products or services may have separate policies, which will supersede this one unless they explicitly reference it. This policy does not govern third-party services (e.g., social media platforms like WeChat, WhatsApp, or Instagram), which operate under their own rules.

2. Country-Specific Terms

We adhere to the data protection laws of your residence. Additional provisions apply for residents of:

  • Australia (Appendix 1: Processing purposes)
  • Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea, or Azerbaijan (Appendix 2: Legal bases for processing)
  • U.S. or Guam (Appendix 3: SMS/instant messaging practices)
  • California (Appendix 4: Data categories and consumer rights).

3. Data Controller & Processors

Balenciaga SAS (a French entity) acts as the data controller, determining how and why your data is used. Approved partners (e.g., payment processors, delivery services) may act as data processors, bound by confidentiality agreements. Note that franchisees or social media platforms may independently control your data under their policies.

We process your data for:

  • Fulfilling contracts (e.g., order processing, payments, returns)
  • Managing your Balenciaga profile, including purchase history and preferences (with your consent or legitimate interest)1.
  • Providing tailored customer service across stores, websites, or chats
    Legal bases include contractual necessity, consent, or legitimate interest, depending on jurisdiction.

5. Data Sharing

We share data with:

  • Kering Group companies for operational purposes.
  • Service providers (e.g., payment gateways, logistics).
  • Legal/regulatory bodies if required.

6. Your Rights

Depending on your location, you may:

  • Access, correct, or delete your data.
  • Restrict processing or request portability.
  • Withdraw consent (without affecting prior lawful processing).

7. Security & Retention

We implement technical and organizational measures to protect data. Retention periods vary by purpose (e.g., contractual obligations, legal requirements).

8. International Transfers

Data may be transferred globally, with safeguards like Standard Contractual Clauses for EU/EEA transfers.

9. Updates to This Policy

Changes will be posted online. Material updates may trigger direct notifications.